Social Media in Events: Beyond Facebook & Twitter
Does it seem like every post about social media in events talks about Facebook and Twitter? Do you feel like your creativity is being constrained, because so many people are talking about the same 3-4...
View ArticleShifting to Digital: the MPI World Education Conference
If your annual education conference attracts only 20% of your members what are you doing for the other 80%? How do you create and deliver education for them? How do you bring your community together?...
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First Impressions: IML Connector
Have you heard about the new IML Connector? It was announced in February 2010 and has been repeatedly delayed in coming to market. Well, it is almost here. Last month, IML demonstrated the Connector at...
View ArticleCreating Mad Event Science
Each year 3M spends over a billion dollars on R&D. One Billion dollars! They have thousands of people working on solutions to new problems, refining existing products and just creating mad science....
View ArticleWhich Would You Choose: Four Hours of PowerPoint or an Adventure?
Let’s pretend that you are putting together an All-Employee Meeting. What do you think your attendees will prefer: 4 hours of PowerPoint or an Adventure? I would go with adventure 10 times out of 10....
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Creating Interactive Meetings: How to Turn Attendees Into Active Participants
Does this look familiar? Attendees stop paying attention after 10 minutes! Set them free with interactive solutions at your next event. When I look around me, I feel like the world is screaming for...
View ArticleEvent Goals: If You Want Steak Don’t Order Chicken
You get what you ask for. (Well, at least you typically get what you pay for.) Sounds simple enough. There shouldn’t be a lot of room for interpretation there, right? Wrong. It’s funny to me how...
View ArticleIMT Mailbag – How Do I Engage the Audience at Virtual Meetings?
Recently a Manager of Sales Administration emailed us and asked us the following question: Subject: How do you keep attendees engaged during virtual meetings? Do you have any suggestions on articles,...
View ArticleHow to Succeed At Attendee Engagement [Presentation]
How to Succeed At Audience Engagement from Samuel Smith What’s in the presentation? You are most likely reading this post, because you want to succeed at audience engagement. Maybe you are looking for...
View ArticleYour Event App’s “In-App Actions” ARE NOT Audience Engagement
This morning I saw tweets claiming that a leading event agency created huge audience engagement because attendees completed “X” thousand “in app actions” in their event app. So…you are telling me that...
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